Turkey’s Automobile Initiative Group (TOGG) has appointed a seasoned executive to be its new chief operating officer (COO), the group announced on Sunday.

Sergio Rocha, a leading global auto industry executive, will lead several areas in the group such as product planning, program management, purchasing, supply chains, manufacturing engineering, and production operations.

TOGG said in a press release that Rocha has managed numerous projects across three continents — America, Europe, and Asia.

The group, established in 2018 as an NGO to develop electric, autonomous capable, and connected vehicles with a mobility ecosystem that encompasses these technologies, includes five Turkish

Read more: Veteran executive joins Turkey's automobile initiative