Amazon, the most valuable brand in 2018-2019, continued to keep its position by breaking a $200 billion value mark, according to an independent business valuation consultancy firm’s report on Wednesday.

Brand Finance’s Global 500 2020 report said: “Defending its position as the world’s most valuable brand for the third consecutive year, Amazon has broken the so far unattainable $200 billion brand value mark.”

The world’s largest marketplace’s brand value rose 17.5% to reach $220.79 billion in 2020, from $187.9 billion in 2019, according to the report.

Amazon’s brand value was over $60 billion than that of the global technology

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