BURSA, Turkey 

Winter resorts should focus on their strengths instead of being “everybody’s darling” to become yearlong tourism destinations, an Austria-based tourism company head said Friday.

Tourists are always on the lookout for a unique destination, said Johannes Triebnik, head of Input.

He was speaking at the Infrastructure Sector of Winter and Mountain Tourism summit organized by Austria’s commercial office, Advantage Austria.

Turkey’s hospitable tradition and culture were an added incentive for tourists, he said, at the event held in Uludag, a famous Turkish ski resort center.

He said activities such as biking could attract people to the mountains

Read more: Authenticity key for yearlong tourism in ski centers