Alibaba Group on Tuesday announced its platforms sold goods worth $38.4 billion on China’s Singles’ Day, Nov. 11, an increase of 26% compared to 2018.

“Today, we showed the world what the future of consumption looks like for brands and consumers,” Fan Jiang, president of Taobao and Tmall — an online retail website operated by Alibaba Group — said in a statement.

He added Alibaba Group is “meeting the growing demand of Chinese consumers and helping them upgrade their lifestyles, while introducing new users to our digital economy from across China and around the world.”

Read more: Alibaba’s Singles’ Day sales top $38.4 billion