BARCELONA - Turkish GSM operator Turkcell and Microsoft Tag have announced a new mobile marketing service called MobilKod, built by Turkcell and leveraging Microsoft Tag’s mobile tagging technology.
Accordingly, Turkcell becomes the first mobile operator to extend the value of Microsoft Tag to provide an innovative campaign management service for marketers and advertisers. MobilKod provides a mobile marketing platform for brands and advertisers to reach millions of mobile subscribers in Turkey and beyond.
CEO of Turkcell, Sureyya Ciliv, told a press conference held in Barcelona, Spain, to promote the launch, "as an established innovator in mobile marketing, our mission is to integrate mobile channels into the marketing mix for 360-degree marketing, as well as create additional revenues and expand mobile marketing through interactive experiences and advertising applications."
"In order to do that, we aim to transform mobile media into a highly responsive, measurable and interactive channel. Enterprises can use this channel to reach existing and potential customers while measuring the rate of return from their investments via detailed reports and analyses," he said.
The MobilKod service (http://www.mobilkod.com.tr) offers a free service that allows marketers to create Tags. These 2-D bar codes can be placed on objects and in printed materials, and, when scanned with the free mobile application, they unlock an interactive mobile experience provided by the brand or advertiser, such as a video, photo slideshow or mobile website. With MobilKod, marketers can create and measure the effectiveness of campaigns that use Tags to create holistic brand experiences by connecting their products and materials in the physical world to information and interactive content in the digital world.
The MobilKod Tag Reader is available in Turkey and is available for free on all supported devices, including Android, iPhone, BlackBerry, J2ME, Symbian and Windows Mobile devices.
Turkcell is the leading communications and technology company in Turkey with 33.9 million postpaid and prepaid customers and a market share of approximately 55 percent as of September 30, 2010. Turkcell reported nearly 1.5 billion USD net revenue for the period ended September 30, 2010 and its total assets reached about 10 billion USD as of September 30, 2010.