Türkiye's new restrictions on smoking in enclosed public spaces, covering taxis, ferries, and shopping malls, are reshaping demand across the country's nicotine replacement therapy sector.
Purchases of NRT products and cessation counseling have risen 20 percent since the ban came into force. The overall market stands at roughly 400 million YTL, and the sector is expected to expand further as the restrictions settle in.
Each year, roughly 4 million people in Türkiye try to quit smoking, and some are willing to spend up to 660 YTL (around 530 US dollars) on treatments and professional support to do so.
The broader scale of tobacco dependence puts the opportunity in context. About 17 million people in the country are dependent on nicotine and spend a combined 15 billion YTL (approximately 12.1 billion US dollars) on tobacco annually, with consumption averaging up to 130 packs per smoker each year.
Historical summary. TurkishPress restated this wire report, first published in May 2008, in its own words.