ISTANBUL - Swedish New Nordic firm selling vitamin & herbal support products will enter Turkish markets with 6 new products as of June.
"Turkey might be among the first five markets in Europe for our company in four years time," said Karl Kristian Jensen, CEO of New Nordic told AA.
Hakan Karakartal, general manager of New Nordic in Turkey stated that Turkey is a potential market of 120-150 million USD, noting that the vitamin and nutrient support market has not reached the values of Europe and the U.S. yet.
Karakartal said the company will make 3 million Euro worth of investment as a fist step, and will present 6 products that will be sold in pharmacies.