Microsoft launched its Zune digital media player in Seattle on Monday, priced at $250 and positioned as a direct rival to Apple's iPod, which controls more than 75 percent of the digital music player market. Company founder Bill Gates introduced the device at a launch concert, demonstrating its features alongside a local DJ.
The Zune includes a slightly larger screen than the iPod, an FM radio tuner, and a wireless sharing feature that lets nearby Zune devices exchange songs, albums, and playlists with minimal effort. Transfers take roughly 15 seconds, though shared tracks expire after three plays within three days.
Early reviewers criticized the device's size, navigation controls, and screen quality. The player goes on sale Tuesday, alongside a new Zune online music store.
In a notable licensing arrangement, Universal Music Group receives $1 from every Zune sold, acknowledging that illegally downloaded content typically populates such devices.
Analysts acknowledge the difficulty of unseating Apple but note Microsoft's history of persistence against market leaders. "Microsoft is a tenacious competitor," said NPD Group analyst Ross Rubin, adding that Apple may now face its strongest challenge yet.
Historical summary. TurkishPress restated this wire report, first published in November 2006, in its own words.